Mlamp.pl is one of the biggest online shops in Poland offering interior and exterior lighting. This rapidly expanding company was rewarded e-Gazelle of Business in 2015. All of that because MLamp managed to increase turnover by 43% compared to the previous year. The online shop was generating around 200 000 visits every month. According to the forecasts income should increase by 100% in 2016.
Cooperation between IDEA07 and Mlamp.pl began in 2013. Owners of traditional lighting shops asked us to help them with creation of a new image and increasing income by Omnichannel. Our first tasks: CI and online shop PrestaShop.
1. Corporate identity
Complex branding service began with naming and domain reservation. Typical actions for a new brand. The next stage was designing a simple and comprehensible logo. You can see the results below.
2. Choosing an e-commerce platform
After finding out preferences and needs of our client comes the choice of an e-commerce platform – PrestaShop. Proper programming and SEO optimization assured the shop was positioned fast and started generating over 200 000 visits every month.
Thanks to unique modules and plugins we were able to interact with clients and increase sales. Right loyalty program and cart solutions resulted in expected outcome. Optimization of database helped with increasing the number of products available in the shop. Right now there is over 30 000 positions on the platform.
4. Content marketing and advertisement
Just selling products in not enough. We have chosen certain solutions to ensure that clients will come back to the shop and rememeber the brand. Investing in integration, content marketing and ATL advertisement significantly increased shop’s conversion rate.