Cukiernia Sowa is the most popular confectionary brand in Poland, existing since 1946. Stationary distribution network covers more than 150 confectionaries in the country, and generates revenues of 150 million per year. The company employs more than 700 people and enjoys popularity thanks to high quality products, high standard customer service, and an inimitable image.
The cooperation between IDEA07 and Cukiernia Sowa began in 2011. Cukiernia Sowa contacted us in order to give us the first task – creating a single internet portal for all Sowa’s confectionaries in Poland. It was the beginning of a fruitful cooperation we are describing below.
Thanks to the investment in the corporate identity of our company, and tools supporting information exchange between contractors, every single year, we note increase in sales. In cooperation with IDEA07 we standardized our image, created an internet platform for information exchange between all our confectionaries in Poland, and improved the work of marketing, orders and production departments.
— Michał Sowa, partner in Cukiernia Sowa
1. Product photo session
The first step was a comprehensive photo session of all products offered by confectionaries. A very important element was to select an appropriate background for the products, that would be even for different product categories. The setting and the template of packshot pictures brought a desired effect.
2. Photo session and marketing campaign
Products are not everything. We decided to show them in motion – to show how they taste – to show emotions. Finally, emotions are the most important factor of every marketing campaign. After many tries, the effect can be seen on billboards all around Poland and on the Internet. All pictures were also used in the Facebook marketing campaign of Cukiernia Sowa.
3. Internet portal with a products base
The next step was designing and developing an internet portal comprising all actions of the confectionary in Poland. We designed an interactive list of all confectionaries, implemented the history of the company – actions showing loyality and tradition of Cukiernia Sowa. Another step in which we focused on emotions – a key to success of the company. The elements of identity used on the website, show the company’s attachement to tradition. Moreover, the attention to details shows the high quality of products. Currently, the website has almost 100 000 visits per month.
An interactive map and a list of confectionaries show separate showcase of each location. Every confectionary has a possibility to show their products, and can also inform their clients about news and events. One can also find there all contact details of a particular confectionary. All the things are included in one CRM system, with a simple login module.
5. Personalized mailbox
A complement of the corporate identity of IT products, is an individual e-mail system of Cukiernia Sowa. The system is available for every franchisee and allows to systematize all e-mail addresses. The solution enables to order data, control its safety and make their backup copies.
6.Brand book and elements of corporate identity system
Standardization of over 150 confectionaries in Poland is no mean feat. We worked on the easier part. We developed standards and the brand book. The task of Cukiernia Sowa was to implement it to all its confectionaries in Poland. Congratulations on your patience and perseverance!
7. The opening of Cukiernia Sowa on the Chmiela Street, in cooperation with IDEA07
The first confectionary opened in cooperation with IDEA07. On 01/09/2012 we have proudly opened Cukiernia Sowa on the Chmiela street.
8. Creating order system connected with production planning
Orders take place at Cukiernia Sowa everyday from 12:00. The most important challenge for us was to design a useful and easy to use interface of the order system, that would be used by over 300 people every single day. The interface had to be coherent with all the standards of the corporate identity. Complex order opportunities with multistage dependencies and cakes on order, caused us a lot of work. However, the results are very satisfying – the project is both very useful and well designed.
9. Comprehensive service in the field of designing marketing campaigns.
We cooperate closeley with Cukiernia Sowa within marketing campaigns. All projects, designed according to the highest standards, are distributed all around Poland.
Currently we are cooperating with IDEA07 because this is a team of specialists that provides us with complex services. What is more, the agency designs high quality IT products that are just beautiful. There are not so many products on the market. We really appreciate both IT and business consulting of IDEA07. We know we work with specialists who are not affraid of proposing more beneficial solutions.